Point&Tag unveils DIY analytics event tracking for non-techies

November 13, 2018

The founders behind the unlimited analytics agency , is launching a new analytics service called . The visual service allows anyone to fully set up analytics event tracking without knowing how to code. Track analytics events by just pointing them out – available for Google Analytics, Mixpanel, Adobe Analytics and more.

breaks down the entire event tracking process into three simple steps: identifying what to track, picking the appropriate plan, and receiving a custom file containing the tracking for the events. Event tracking captures information beyond regular page views. Examples of events include user interactions such as button clicks, ad impressions, page scrolls. The service starts at just $10 for 10 events, with larger plans offering more bang for the buck per event.

“Questions on how to implement event tracking keep popping up despite the numerous how to guides that exist already.” said co-founder, Jonathan Lee. “It’s an unnecessarily complex process, requiring the services of a developer or someone willing to devote lots of time to learning how to do it right. We hope that will help individuals save time and effort without sacrificing the need for better data.” 

To learn more about Point&Tag, email or visit the website at


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lets anyone add analytics event tracking without knowing how to code. With the simple goal of making analytics more accessible, aims to eliminate the unnecessary complexity that comes with setting up event tracking. Analytics tools currently supported includes Google Analytics, Mixpanel, Matomo, Adobe Analytics, and Webtrends.

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