Why Positive Thinking Is A Positive Crock

January 16, 2018

The idea of having a positive mindset has been on all the rage for decades. From the movie, wiThe Secret to gurus from business to life all taught that the way to have all that you want is with a positive mindset. Lifestyle expert, Jenni Parker Brown () believes that positivity has nothing to do with it. Brown says, “ Positivity is the cheerleader, but in the end, it isn’t the cheerleader that wins the game.” So if positive thinking isn’t what gets us the life we want, what is? It is our vibe. Not your aura, your vibe is the energetic frequency you resonate on. Your vibe resonates on a biological, psychological, and spiritual level. Keeping a high vibe is what keeps creativity flowing even when you are stressed. Keeps you open to the new opportunities of life. More than a mindset outlook your vibe allows you to biologically function in situations that the average human could not handle. Brown...

Why Videos Are The Missing Piece To Most Small Businesses Marketing Puzzle

January 16, 2018

Though we know video is king far too many brands have not fully committed to this medium. Fear of the camera, embarrassment, or not just sure what to say- many excuses float around a business about why they aren’t playing all in. Emmy Wu, owner of Emmy Wu Media () and expert video strategist for Success Network’s hit reality TV show Fix My Brand With Ali Craig™ () says, “It often our own lack of belief about what we can create in this world that leads you in circles, or causes you to throw in the towel early” Videos help engage the senses while creating stronger memories within the mind of the viewer. And because they are so sensory stimulating we tend to engage longer with the piece than we would with just flat copy. Wu says,” Video is the full package on how to engage with our audience. And anyone can do it. You no longer need fancy equipment to make a compelling video as long as you know the story...

Swap Motors Doubles Services with new Car Buying/Selling Platform

January 14, 2018

Online car-selling platform Swap Motors has doubled their service offerings, now allowing Chicago-area consumers to buy and sell cars through private party transactions on their platform. The innovative start-up eliminates dealers and middlemen from transactions, allowing users to get an average of 20-30 percent more value from deals and ensuring legitimacy and transparency in all exchanges.    “We solve three critical problems that people face while selling used cars – price, trust and convenience.” -Swap Motors CEO, Alex Johnson   The peer-to-peer platform provides several benefits for users. From lower prices on cars to tax benefits, users are accessing cost-effective alternatives to the typical car-buying experience. Swap Motors exceeds expectations through their customer service. The Swap Motors Dashboard allows a user to list their car for sale in minutes and provides an initial listing price to help users make informed...

JUPITER, FLORIDA IS IN GOOD HANDS?

January 15, 2018

Actually, Jupiter, Florida is now in great hands - as has expanded into the professional building directly across from the Jupiter Medical Center. For 30 years, Sharon Keefe, OTR/L, CHT (Certified Hand Therapist) has been widely respected by South Florida physicians for having one of the top full-service hand therapy facilities. Sharon said, "We've been blessed with so much success over the years out of our Boynton Beach facility, and now we are excited to handle the demand for our services in the northern part of Palm Beach County." The week of January 8th was her opening and Sharon said, "Already patients have found us on our website, booked appointments and we are operational." Problems that patients are commonly referred to for include Hand and Wrist Fractures, Post Surgical Care, Tendon and Nerve Injuries, Arthritis, Wound Care, Amputations / Replantations, Burns, Carpal Tunnel Syndrome, Complex Regional...

How To Turn Your Random Social Media Posts Into A Powerful Marketing Tool

January 16, 2018

“Influence” is all the buzz in the business world. Though highly desired, “influence” is something that can’t be calculated. True influence comes from the conscious and subconscious messages being communicated in every situation- every impression we make. With the average professional making over 50,000 impressions in person and online in one day- most of us are not using these moments to our advantage. Instead of looking at these moments as opportunities that they are, most of us view them more as random items to be checked off of our “to do” list. Ali Craig, 20-year brander, impression manager, and founder of the International Society of Impression Managers ™ () says, “Every single impression you make online or offline are all individual pieces to the puzzle of who you are and what you are about.” Impression Management gives you the tools and space to understand the bigger conversation...

How Brands Can Stand Out From The Crowd In 2018

January 15, 2018

We live in a culture where we move at a faster pace than ever before. We consume more information in a day than our ancestors did in a lifetime. So why do we continue to promote ourselves and business with antiquated and underperforming logic-based methods? Most business experts tout statics, ROI, and SEO keywords as the main ways to build a brand and stand out in the marketplace. Ali Craig, founder of the Neuro Human Branding™  Academy () says that such numbers don’t work to connect with the modern audience. With more than 35,000 decisions made a day fewer than 1800 of them are consciously made, we and our audiences move and make decisions on instinct, not information. 3x best-selling author and 20-year industry expert, Craig says, “Neuro Human Branding™ works because it cuts to what really drives human beings reactions, decisions, and actions: biology and psychology. The method uses our human instinct to our...

Why a Female Focused Brand Isn’t The “Magic Pot of Gold” Everyone Thinks It Is

January 15, 2018

We know that the female market has huge buying power. Women make more than 50% of the financial decisions for their households and businesses. Many brands have turned to focus solely on the female market, yet this isn’t always the smartest decision. Fix My Brand With Ali Craig™ ( ) Season 1 contestant, Emerald Greenforest switched gears from a female-focused business to a male-focused one and is reaping the financial rewards. (Watch her brand transformation here ) Greenforest’s new brand “Men On Purpose” is helping the financially successful male find success in life and in business. From executive level coaching to her Men On Purpose Podcast ( ) Greenforest says, “Men are awaking to the fact that money can only get you so far. No longer satisfied with just a large bank account, the modern man wants to  grow his impact,  network, profitability, and self.” In light of the #metoo...

How To Still Get Your Brand Seen On Facebook In Spite of The Recent Algorithm Changes

January 16, 2018

We have all heard about the Facebook algorithm changes which are projected to stop a brand’s personal reach organically. And with these proposed changes, brands are rethinking their social media strategy more than ever before. Lara Eastburn, Facebook Ad specialist () and expert on Success Network’s hit reality TV show Fix My Brand With Ali Craig™ () says that panic should not be ensuing. “The idea of paid reach shouldn’t shock any brand. Just like with ads on television or in a magazine, it is nothing new for a business to pay for exposure,” says Eastburn. With the proposed changes, Facebook is focusing on engagement between audience and brand. Which is nothing new to great social media content anyway. Eastburn says,“The structure of a great Facebook ad is not that different than what makes great content. Anything your brand puts online has to do...

Why What Women Wear Matters More Than Men When It Comes To Professional Workplace Success

January 16, 2018

Though we say we don’t judge a book by its cover, the truth is we do. It is human instinct. And the way we dress communicates a lot about who we are and how we see the world especially when it comes to the workplace. Though this applies to both sexes, women have greater influence and expectations when it comes to what they wear. New York City stylist and personal brand expert () for Success Network’s hit reality tv show Fix My Brand With Ali Craig™(), Sandy Hapoienu says, “Your personal style is the strongest element anyone can use to their advantage when it comes to building their brand and their influence.” “Your style isn’t about being on trend. Your personal style should reflect what you stand for and are about while being a nonverbal snapshot of your personality,” claims Hapoienu. When we have less than 3 seconds to make a positive first impression- it is important to always...

Why A Great Brand Alone Won’t Get Your Business Noticed In 2018

January 16, 2018

Brands are all the buzz. You just need a great brand. Have a great brand that will make your business successful. And that use to be the case. But not anymore. A great brand is a necessity in 2018, but it won’t get you noticed. A beautiful brand just gets you in the room. Twenty year branding vet  () and host of Success Network’s hit reality TV show Fix My Brand With Ali Craig™ () says, “A beautiful brand that speaks you your audience’s core needs  on a psychological and biological level is a must, but businesses need more than just a great brand to stand out.” With all of the digital marketing opportunities, experts and newbies stand on equal ground when it comes to converting a potential client into a paying client. Craig says that, “ A great brand is essential, but having access to a marketing platform that gets your business noticed above all the noise of the online marketing is essential...

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